It has always amazed me, the great unexplained gap between humans’ love for artifacts in the shape of animals (stuffed animals, porcelain animals, plastic animals – animals from any material that decorate their homes) and the way humans brutally take exploit, hurt and drive to extinction the real animals in nature. Based on this baffling contradiction, I have created a series of six short videos, each showing a different animal and depicting the contradiction. The goal of my campaign is to create empathy and emotion in the viewer towards animals, and to create public opinion against the damage and extinction of wildlife. The campaign was created for social network distribution.
2017 Fourth Year
Material manipulation, Match cut, Live action